Partnered to redefine the group’s food-to-go offer, the result is Londis Fresh, which represents a step back to basics for the deli; an offering consisting of simple, well-presented food behind the counter, provided by Kerryfresh, and sandwiches, soups and salads, pre-maid and pre-packed in-store with bespoke ‘Londis Fresh’ labelling, for the chill cabinet.

The new formula pairs down the deli to take it back to the demands of pre-recession customers, before we were all “losing the run of ourselves,” said Peter Foley. Today’s needs are “more simple” he commented, which the new offering takes into account. It will also go some way to returning the margin on deli sales, particularly the pre-packed chilled component.